FACTORS EFFECTING PURCHASE INTENTION IN BLOCKCHAIN AND NFT (NON-FUNGIBLE TOKEN) TECHNOLOGIES

Digitalization began to find a place in every industry faster than expected with COVID-19. Although terms such as Blockchain, NFT, Web 3.0, and Metaverse, which entered our lives digitalization, are still very new, they will create paradigm shift from standard business models. Blockchain technologies, especially NFTs, creating new opportunity for brands creative industries the frontrunner of digitalization innovative approach that is driven by scarcity, medium connect fans, decentralized distribution power. This paper aims examine effects perceived value -with its predecessors ownership & uniqueness- trust blockchain on purchase intention considering technology adoption. In this regard, data was collected via questionnaire NFT owners different nations Discord channels using convenience sampling technique. SEM performed statistical analysis, results indicated adoption significant variable blockchain, has direct effect intention. On hand, even though scarcity were positively associated value, construct had no statistically